email design system

Ebay’s email design system evolves with the brand, allowing for faster development and innovation while maintaining a strong, recognizable identity across all platforms.

Role

I led the creation and maintenance of ebay’s email design system, building and testing components for seamless use.

components

85 global components, enabling consistent branding and efficient updates across all campaigns.

Results

Faster development times, scalability and easier updates, that maintained a strong global brand identity.

Design System components

  • Design Tokens

  • Component Library

  • color usage

  • Text Styles

  • accessibility guidelines

  • Photography Guidelines

eBay’s voice & tone

Tone uses context to modify what we say. eBay’s voice, a close reliable friend, never changes. Tone reflects emotional differences in our content, impacting how people perceive it. We use tone to have different conversations with different audiences for different reasons, without sounding like a different company.