Sam’s Club Rebrand
I played a key role in creating a modern, consistent, and impactful brand experience across all consumer touchpoints, ensuring that each element of the visual identity resonated with the audience and reinforced Sam’s Club’s brand values.
associate CD
Oversaw the creation of a cohesive visual identity, ensuring consistency across all touchpoints by streamlining colors, fonts, and imagery.
Style Guide
Full brand refresh, creating a new style guide that updated everything from the tagline to fonts, colors, and photography for a modern, cohesive look.
Results
The brand refresh boosted customer engagement by 20%, increased web traffic by 18%, and improved in-store conversions by 15% across campaigns.
Key Style Guide Components
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Logo Refresh
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Brand Templates
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color usage
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Text Styles
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accessibility guidelines
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Photography Guidelines
A visual identity goes beyond a logo. It's a blend of colors, fonts, imagery, and graphics that work together to represent the Sam's Club brand. My role involved shaping how we applied the visual identity to consistently reflect and elevate the Sam's Club brand.
