holiday design
Sam's Club went all out with vibrant photography featuring diverse members celebrating with joy. A glitter-filled color palette and playful confettigraphics will add festive fun.
Sr Art Director
I guided teams in developing holiday creative, overseeing photo shoots, and directing agencies to ensure alignment on the overall creative vision.
9.4% member growth
A focus on member experience drove membership growth over six times higher than the previous year.
11.8% growth
The holiday season was a major contributor to
Sam’s Clubs 11.8% comp sales growth.
Social Videos
gift card design
I led the holiday gift card redesign, creating new designs to help boost overall sales. I supervised press checks, selected finishes, and ensured the cards were featured in holiday ad campaigns.
holiday style guide
I worked closely with our agency partners to develop vibrant, glitter-filled designs and graphics, setting the stage for a exciting campaign. Our photography captured the joy of the season, showcasing diverse moments of celebration.
