My team was responsible for developing and maintaining eBay's Creative Guidelines and Design System for emails and landing pages. We ensured that it was consistent to eBay’s overall design system. These tools are essential for maintaining a unified visual identity and message across all channels and touch points, thereby ensuring brand consistency. They allowed for a faster, more cohesive creation processes within eBay's global teams by leveraging reusable components and templates, significantly streamlining design and development. This strategic integration of Creative Guidelines and Design System ensures seamless collaboration among stakeholders and fosters a cohesive user experience across eBay’s digital landscape.
